Deadline: Not specified
Grant Total: $35,000
Region: United States (Online Program)
Opportunity Type: Grants
Innovation and equity are coming together in an exciting new way. The Fifteen Percent Pledge, in partnership with a16z Cultural Leadership Fund and Heartbeat Ventures, is a great and transformative opportunity for Black-owned e-commerce businesses through this year’s AI Illumination Grant.
The purpose of this initiative is to empower Black entrepreneurs to understand and integrate artificial intelligence (AI) into their operations through practical education and grant funding. With a combined focus on business growth and digital innovation, this program provides both a learning platform and a launchpad for financial support.
Aside from funding, you will gain many other benefits from the AI Illumination Grant. It begins with interactive, expert-led educational webinars that demystify AI and help business owners unlock its potential for scaling and efficiency. After attending, participants can apply for the grant, with two winners will receive a combined $35,000 to accelerate their ventures.
What’s in the AI Illumination Grant Package?
Following participation in the webinars, two standout businesses will be selected to receive the following awards:
- First Prize: $20,000
- Runner-Up: $15,000
These grants are non-repayable and meant to supercharge business development through the strategic application of AI tools and practices.
Who is eligible for this grant?
To be eligible for the Fifteen Percent Pledge AI Illumination Grant, applicants must:
- Attend at least one of the two educational webinars offered through the program.
- Be a verified member of the Fifteen Percent Pledge’s Business Equity Community.
- Operate a Black-owned e-commerce business selling a physical product in any category (minimum of 50% Black ownership).
- Have a team of 1 to 15 members, including the founder.
- Be committed to using AI as a growth driver, regardless of prior tech experience.
- No minimum revenue threshold is required.
This grant is focused on accessibility, inclusion, and potential, so early-stage businesses are welcome to apply.
Selection procedure
The selection panel will assess applications based on several important factors:
- Growth potential – How scalable is your business?
- Sustainable market advantage – What makes your product or brand stand out?
- Leadership strength – Does your team have relevant skills and experience?
- AI integration vision – Have you outlined a clear, thoughtful way to use AI for solving challenges?
- Community impact – How are you fostering inclusivity and giving back?
Applicants who can demonstrate both innovative thinking and community-mindedness will stand out.
Further requirements
- Webinar Attendance Requirement: As an applicant, you must attend at least one of the webinars (check the official site for dates)
- Announcement of Winners: To be communicated after the review process
Artificial Intelligence is not just for tech giants – it’s a tool that small and midsize businesses can leverage to grow smarter and faster. Unfortunately, many Black-owned businesses have lacked the resources and support to access this technology.
The AI Illumination Grant is a step toward bridging the gap, it provides not only capital but also the knowledge needed to implement change.
This program is part of a broader mission by the Fifteen Percent Pledge to address systemic inequities and amplify Black entrepreneurship through strategic initiatives, partnerships, and targeted investments.
How to apply for the grant
If you are ready to infuse your e-commerce business with AI-powered growth, click here to apply.
For more information about this grant, check the Fifteen Percent Pledge official website